Growing your grocery chain? Turn to ROIC analytics for a grocery store market feasibility study, grocery site study, and market research.
At SiteSeer, we provide tools and data to help retailers, restaurants, franchises, and other multi-location (chain) businesses expand with confidence. Our powerful platform provides tools for market analysis, site selection, trade area analysis, and sales forecasting, empowering retail research teams, business owners, and franchisors to make smarter, data-driven decisions.
For grocery and food retailers, however, successful expansion often demands more than technology alone. That’s where our sister company, ROIC analytics, adds value by bringing deep local knowledge, real-world experience, and on-the-ground validation to support high-stakes growth decisions.
New website…same excellent grocery industry expertise
ROIC analytics has launched a brand-new website, so it seemed like the perfect time to reintroduce this expert team and share more about how ROIC analytics supports grocery retailers, wholesalers, co-ops, and food-based businesses with customized market research, grocery store market feasibility studies, and more.
What does ROIC analytics do?
While SiteSeer is a powerful platform for site selection, analysis, and forecasting, grocery research demands specialized models—and the expertise to apply them effectively.
ROIC analytics has developed and refined proprietary tools to forecast thousands of grocery sites, assess market entries, and guide growth strategies. Whether you’re looking to augment your internal team, gain a second expert opinion, or increase your confidence in any new stores you open (by working with seasoned grocery analysts), ROIC analytics is here to help. ROIC analytics offers:
- Custom market and site studies for food retail businesses
- On-site fieldwork like store visits, local shopper surveys, and competitive assessments
- Detailed sales forecasting for specific locations based on category-level analysis
- Expertise in both urban and rural markets, across the U.S. and beyond
The ROIC analytics team brings 30+ years of experience in grocery market research. That expertise includes managing research for one of the nation’s largest grocery chains and providing guidance to small, specialty co-op grocers serving niche neighborhoods. ROIC analytics gives clients a clear understanding of how grocery stores succeed, how they fail, and what makes one location more profitable than another.
SiteSeer + ROIC analytics = a smart combination
Are some grocery retailers clients of both SiteSeer and ROIC analytics? Yes! Growing grocery store chains leverage the expertise of the ROIC analytics team and the SiteSeer platform to get a better sense of the full picture when expanding. Here’s how:
Company goal: Evaluate new markets and develop a clear market strategy
- SiteSeer enables grocery store chains to run white space analysis to identify high-potential markets, perform customer analysis, and perform competitor analysis.
- ROIC analytics offers market-level field validation and local insights and can assist with market/store network planning and acquisition analysis.
Company goal: Choose the best site for a future grocery store
- SiteSeer’s suite of site selection tools helps grocery chains refine trade area maps and screen sites to only pursue those that fit their criteria.
- ROIC analytics puts boots on the ground to perform site assessments and conduct customer surveys, making sure site decisions are based on the best available information.
Company goal: Forecast performance as accurately as possible
- SiteSeer allows grocery chains to run analog models to compare new possible sites to top-performing stores and use Site Scorecards to narrow down to only the best opportunities (for further research by way of site studies).
- ROIC analytics’ team takes things from there and builds hyper-local, highly detailed forecasts as part of the greater site study process—forecasts that are grounded in real-world inputs and accurate data.
Together, the SiteSeer platform and the ROIC analytics team give grocery and food retail decision-makers everything they need to avoid costly missteps and expand with confidence.
Thinking about grocery expansion? ROIC analytics’ grocery market research team is here to help.
If you’re a grocery chain, food co-op, grocery wholesaler, or specialty food retailer, and you’re planning to expand, you already know how critical good research is.
In a low-margin industry like grocery, there’s little room for error. Opening new grocery or food retail stores without fully understanding the market, competition, and local dynamics is a costly risk. And that’s not a risk worth taking.
SiteSeer offers a full suite of tools to help you build the best trade areas, identify white space opportunities, build Site Scorecards, and analyze locations.
But when it comes to field-based research, custom site studies, and sales forecasting at a local level, do you have the internal expertise to do this on your own?
If not, partner with ROIC analytics.
With decades of experience and hundreds of food-retail/grocery chain projects completed, ROIC analytics brings deep knowledge of grocery site selection. Bonus: the ROIC analytics team has access to advanced tools like SiteSeer.
Whether you’re evaluating a single site or planning a multi-market rollout, ROIC can help you validate your assumptions with real-world insights and make better decisions.
Visit ROIC analytics new website to learn more
Visit www.roicanalytics.com to explore services, learn about past projects, and contact the ROIC analytics team to talk about your goals.
And of course, if you’re not already using SiteSeer, we’re here to help with that too.
Let’s build your grocery growth strategy!
