Founded in 2016, SiteSeer Technologies created SiteSeer Professional to help chain businesses of all sizes make better site selection decisions. SiteSeer empowers data-driven decision-making, offering powerful functionality for analysis, forecasting, and reporting. We built our market intelligence platform based on more than 25 years of experience in retail research and analytics.

Put simply: SiteSeer helps businesses plan and execute successful growth strategies.

SiteSeer Leadership

Danielle Yanskey

Chief Operating Officer

Danielle is a business research leader with 30 years of experience helping companies of all sizes make better site and market decisions. She is the co-founder of SiteSeer and its parent company, ROIC analytics. Danielle leads SiteSeer’s operations team and handles business development and client services.

Prior to SiteSeer/ROIC analytics, Danielle was vice president of client services for geoVue and director of research and market analysis for Albertsons, where she led nationwide site selection and market planning, business strategy, and mergers and acquisitions.

Danielle holds a Bachelor of Science in marketing from Boise State University.

Andy Straker

Chief Technology Officer

Andy has 30 years of experience building and deploying business market intelligence applications. In 2001, he co-founded x-span results, where he designed and developed Site Decision Systems (SDS), the predecessor to SiteSeer Professional. Andy leads SiteSeer’s software development efforts and manages technology resources.

Prior to SiteSeer/x-span, Andy built customer applications at Air2Web. Previously, he was the VP of custom application design for Claritas, and led software development projects for Scarborough Research (VNU) and Pulse Train Technology.

Andy holds a Bachelor of Science in mathematics from the University of Bristol in England.

Tom Kessler

Chief Information Officer

Tom has helped businesses make better decisions through location intelligence for over 25 years. He is a member of SiteSeer’s professional services team, head modeler, and lead solution architect.

Prior to co-founding SiteSeer and its parent company, ROIC analytics, Tom led solution development and predictive modeling for geoVue. He also worked as a research manager and business analyst and led GIS at Albertsons. Previously Tom was an analyst for Navteq and the U.S. Census Bureau.

Tom holds a Master of Arts in economic geography and a Bachelor of Science in organizational psychology from the University of North Dakota.

Sam Lowder

VP of Business Development

Sam has helped many companies plan and implement effective research programs during his two decades in retail real estate. This experience combined with his commitment to customer service helps Sam build relationships and guide clients toward success.

Prior to joining ROIC analytics, SiteSeer’s parent company in 2010, Sam ran the research department at Phillips Edison and Company. He also worked in operations for Albertsons before moving into corporate roles and becoming a senior analyst for the company. Sam is a licensed real estate broker in Colorado.

Sam holds a Bachelor of Business Administration from Boise State University. He is currently based in Denver, Colorado.

Kay Kessler

Director, Solution Development

Kay is a member of the company’s professional services team, providing custom analytics, survey development, and market research services to SiteSeer clients. Her role is to help clients get the most out of the SiteSeer platform.

Prior to joining ROIC analytics, SiteSeer’s parent company, in 2013, Kay worked for Boise, Inc., and Albertsons, where she designed and conducted surveys, developed analytical processes, analyzed data, and built dashboards and scorecards for the companies’ human resources departments.

Kay holds a Bachelor of Science in business administration from Walden University.

Lance Blick

Director of Client Services

Lance helps clients achieve their goals and make the most of the SiteSeer software platform. He leads support services and builds relationships with new clients as part of the business development team.

Prior to joining ROIC analytics, SiteSeer’s parent company in 2014, Lance worked in small business operations, management, business development, and employee training.

Lance holds Bachelor of Science degrees in business (management and economics) and psychology from Rocky Mountain College.

Cody Holtrop

Senior Software Engineer

Cody is a part of Siteseer’s software development team, helping build and maintain Siteseer Professional. He helps to build new features and continually improve the experiences of the end users.

Prior to Siteseer, Cody was an automated systems engineer working with clients such as Tesla, Panasonic and Mitsubishi, building and integrating new automation technologies on both the hardware and software sides of production environments.

Cody holds a Bachelor of Science in Virtual Technology and Design from the University of Idaho.

SiteSeer Testimonials

“SiteSeer is the right tool to help us prioritize markets and rank and compare potential sites based on supply and demand for our offering. Going forward, we’ll have more confidence that every location we open has been carefully evaluated to ensure a high likelihood of success.”

Fresh Thyme Farmers Market Director of Real Estate and Market Research

“We have evaluated many different location analytics toolsets and like the value that SiteSeer’s Community pack and Vista data will provide us as we offer new entrants information about this market… With SiteSeer, we will enhance our ability to provide substantive, evergreen data to show companies why they would succeed here.”

City of Baytown B.J. S., Associate Executive Director

“Great software, easy to use, great customer service. Helpful videos that show how to work everything involved with the software. Out of all of the different types of software we have SiteSeer is the only one that we have not had one problem with.”

Petersen Development David P.

For years we struggled to find the right demographic service and were thrilled to discover SiteSeer. It’s simple to use and creates clear, easy to read reports. Customer service is clearly a huge priority for this company and it has been a joy to work with them.

BGW Services Catherine T.

“Running demographic reports is easy. The void analysis tool is also super helpful. Lastly, the heat maps are a great tool.”

Crosbie Real Estate Group Hannah W.

“Our teams have collaborated to develop a robust platform for market analysis that will help us make well-informed real estate strategy decisions. We look forward to using the SiteSeer platform to help us with future store development and help us effectively manage our existing store portfolio.”

Mattress Firm Randy C., SVP Real Estate

“The Village of Grayslake has so much to offer retailers, and we’re excited to use SiteSeer and its powerful platform to do better research in order to show national and local chains exactly what they will gain by coming here.”