About SiteSeer

Founded in 2016 by the teams at ROIC analytics and x-span results, SiteSeer Technologies created SiteSeer Professional to help chain businesses of all sizes make better site selection decisions. SiteSeer and its suite of tools (including Void Analysis Pro) empowers data-driven decision-making, offering powerful functionality for analysis, forecasting, and reporting. Our market intelligence platform is built on more than 30 years of experience in retail research and analytics. Our parent, ROIC analytics, delivers grocery and specialty retail site selection solutions and actionable market intelligence to clients seeing to maximize their return on invested capital.

Put simply: SiteSeer helps businesses plan and execute successful growth strategies.

SiteSeer Leadership

Danielle Yanskey

Danielle Yanskey

Chief Executive Officer

Danielle is a business research leader with 30 years of experience helping companies of all sizes make better site and market decisions. She is the co-founder of SiteSeer and its parent company, ROIC analytics. Danielle leads SiteSeer’s operations team and handles business development and client services.

Prior to SiteSeer/ROIC analytics, Danielle was vice president of client services for geoVue and director of research and market analysis for Albertsons, where she led nationwide site selection and market planning, business strategy, and mergers and acquisitions.

Danielle holds a Bachelor of Science in marketing from Boise State University.

Andy Straker

Andy Straker

Chief Technology Officer

Andy has 30 years of experience building and deploying business market intelligence applications. In 2001, he co-founded x-span results, where he designed and developed Site Decision Systems (SDS), the predecessor to SiteSeer Professional. Andy leads SiteSeer’s software development efforts and manages technology resources.

Prior to SiteSeer/x-span, Andy built customer applications at Air2Web. Previously, he was the VP of custom application design for Claritas, and led software development projects for Scarborough Research (VNU) and Pulse Train Technology.

Andy holds a Bachelor of Science in mathematics from the University of Bristol in England.

Tom Kessler

Tom Kessler

Chief Product Officer

Tom has helped businesses make better decisions through location intelligence for over 25 years. He is a member of SiteSeer’s professional services team, head modeler, and lead solution architect.

Prior to co-founding SiteSeer and its parent company, ROIC analytics, Tom led solution development and predictive modeling for geoVue. He also worked as a research manager and business analyst and led GIS at Albertsons. Previously Tom was an analyst for Navteq and the U.S. Census Bureau.

Tom holds a Master of Arts in economic geography and a Bachelor of Science in organizational psychology from the University of North Dakota.

Lance Blick

Lance Blick

Director of Business Development

Lance leads the development of relationships with new clients as part of the head of the business development team. Previously, Lance was the director of client services. 

Prior to joining ROIC analytics, SiteSeer’s parent company in 2014, Lance worked in small business operations, management, business development, and employee training.

Lance holds Bachelor of Science degrees in business (management and economics) and psychology from Rocky Mountain College.


Yunior Mejia

Technical Support Specialist

Yunior is part of our software development team, helping enhance the customer experience and improve the functionality of the SiteSeer platform. 

Prior to joining SiteSeer, Yunior was an associate technical support analyst at Assurant, helping analyze problems, remote control equipment and develop solutions for customers' needs, including hardware, network, and software application challenges. 

Yunior holds a Bachelor of Business Administration in management information systems from Shippensburg University. He is based in Atlanta, Georgia.

Kay Kessler

Kay Kessler

Director, Solution Development

Kay is a member of the company’s professional services team, providing custom analytics, survey development, and market research services to SiteSeer clients. Her role is to help clients get the most out of the SiteSeer platform.

Prior to joining ROIC analytics, SiteSeer’s parent company, in 2013, Kay worked for Boise, Inc., and Albertsons, where she designed and conducted surveys, developed analytical processes, analyzed data, and built dashboards and scorecards for the companies’ human resources departments.

Kay holds a Bachelor of Science in business administration from Walden University.


Sarah Day

Technical Support Specialist

Sarah supports SiteSeer clients using the platform, handling support requests and acting as a liaison with the technical support team. She has a background in client success and account management for technology companies.

Prior to joining SiteSeer, she was a client success manager for AiAdvertising, an ad tech company that uses the power of artificial intelligence and machine learning to maximize return on digital ad spend. She started her career as an account manager for Adams Publishing Group.

Sarah holds a Bachelor of Science in global studies from Idaho State University. She is based in Boise, Idaho.

SiteSeer Testimonials

“SiteSeer is the right tool to help us prioritize markets and rank and compare potential sites based on supply and demand for our offering. Going forward, we’ll have more confidence that every location we open has been carefully evaluated to ensure a high likelihood of success.”
Fresh Thyme Farmers Market
Fresh Thyme Farmers Market Director of Real Estate and Market Research
“SiteSeer has reliable data. Within 10 minutes of subscribing, I was able to give my client a list of the best tenants to target to occupy their property. Within three months, I had more successes. For my discount store client that wanted to open a location in Las Vegas, I was able to find the best pocket areas for them to do so. I was also able to get in touch with hospital tenants who referred me to their exclusive agent, and that agent is now submitting an offer on my ground lease listing.”
Berkshire Hathaway of Nevada
Berkshire Hathaway of Nevada, Commercial Division Yonas Woldu
“We have evaluated many different location analytics toolsets and like the value that SiteSeer and Vista data provide us as we offer new entrants information about this market… With SiteSeer, we will enhance our ability to provide substantive, evergreen data to show companies why they would succeed here.”
City of Baytown
City of Baytown B.J. S., Associate Executive Director
“Great software, easy to use, great customer service. Helpful videos that show how to work everything involved with the software. Out of all of the different types of software we have SiteSeer is the only one that we have not had one problem with.”
Petersen Development
Petersen Development David P.
For years we struggled to find the right demographic service and were thrilled to discover SiteSeer. It’s simple to use and creates clear, easy to read reports. Customer service is clearly a huge priority for this company and it has been a joy to work with them.
BGW Services
BGW Services Catherine T.
“Running demographic reports is easy. The void analysis tool is also super helpful. Lastly, the heat maps are a great tool.”
Crosbie Real Estate Group
Crosbie Real Estate Group Hannah W.
“Our teams have collaborated to develop a robust platform for market analysis that will help us make well-informed real estate strategy decisions. We look forward to using the SiteSeer platform to help us with future store development and help us effectively manage our existing store portfolio.”
Mattress Firm
Mattress Firm Randy C., SVP Real Estate
“The Village of Grayslake has so much to offer retailers, and we’re excited to use SiteSeer and its powerful platform to do better research in order to show national and local chains exactly what they will gain by coming here.”
Grayslake Business Partnership
Grayslake Business Partnership Managing Director
[SiteSeer’s Territory Planning] pays for itself with just one additional location.
PuroSystems CEO
“…was extremely helpful. Good analysis”
Subway Franchise Owner
“…the insights we needed to enter a new market”
Evergreen Development Company
Evergreen Development Company Acquisition Manager
“…a custom set of analytic tools at a competitive price and a partnership as we grow”
Value Place Hotels
Value Place Hotels President, Real Estate Services

Try SiteSeer

Schedule a demo to see how SiteSeer can power your retail site selection and community retail recruitment efforts. Create maps, run demographic reports, build models, and choose the best retail sites.