Leadership

<Center><H5>Danielle Yanskey</H5></Center>

Danielle Yanskey

Chief Operating Officer

Danielle is a business research leader with 25 years of experience helping companies of all sizes make better site and market decisions. She is the co-founder of SiteSeer and its parent company, ROIC analytics. Danielle is a lead member of SiteSeer’s professional services team and handles business development and client services for the company.

Prior to SiteSeer/ROIC analytics, Danielle served as vice president of client services for geoVue and director of research and market analysis for Albertsons, where she led nationwide site selection and market planning and led initiatives including business strategy and mergers and acquisitions.

Danielle holds a Bachelor of Science in marketing from Boise State University. She is based in Boise, Idaho.

<Center><H5>Andy Straker</H5></Center>

Andy Straker

Chief Technology Officer

Andy has more than 25 years of experience building and deploying business market intelligence applications. In 2001, he co-founded x-span results, Inc. where he designed and developed Site Decision Systems, now SiteSeer Professional. Andy manages SiteSeer‘s technology resources and leads the company’s software development efforts.

Prior to SiteSeer/x-span, Andy built customer applications at Air2Web. Previously, he was the vp of custom application design for Claritas, and led software development projects for Scarborough Research (VNU), and Pulse Train Technology.

Andy holds a Bachelor of Science in mathematics from the University of Bristol in England. He currently resides in Atlanta, Georgia.

<Center><H5>Tom Kessler</H5></Center>

Tom Kessler

Chief Information Officer

Tom has helped businesses make better decisions through location intelligence for over 20 years. He is a member of SiteSeer’s professional services team and head modeler, and is the lead solution architect.

Prior to co-founding SiteSeer and its parent company, ROIC analytics, Tom led solution development for geoVue. He also worked as a research manager, business analyst and led GIS at Albertsons. Previously Tom worked as an analyst for Navteq and the U.S. Census Bureau.

Tom holds a Master of Arts in economic geography from the University of North Dakota and has a Bachelor of Science and post-graduate work in organizational psychology. He currently resides in Boise, Idaho.

<Center><H5>Sam Lowder</H5></Center>

Sam Lowder

VP, Business Development

Sam has helped many companies plan and implement effective research programs during his two decades in retail real estate. This experience combined with his commitment to customer service helps him build SiteSeer’s client relationships and guide those clients toward success.

Prior to joining ROIC analytics, SiteSeer’s parent company, in 2010, Sam ran the research department at Phillips Edison and Company. He also worked in operations for Albertsons before moving into corporate roles and becoming a senior analyst for the company.

Sam holds a Bachelor of Science in business from Boise State University. He is currently based in Denver, Colorado.

<Center><H5>Carol Van Vleet</H5></Center>

Carol Van Vleet

Director of Operations

Carol is a member of SiteSeer’s professional services team, bringing 30 years of retail analysis and project management experience to her work with clients. She provides custom analysis services and helps keep all professional services engagements on task and on budget.

Prior to joining ROIC analytics, SiteSeer’s parent company, in 2008, Carol spent more than 25 years in various roles in retail research. She spent many years with two of the country’s largest food and drug retailers, Albertsons and SuperValu, where Carol managed market analysis, site selection, and consumer research. Carol is based in Boise, Idaho.

<Center><H5>Kay Kessler</H5></Center>

Kay Kessler

Director, Solution Development

Kay is a member of the company’s professional services team, providing custom analytics, survey development, and market research services to SiteSeer clients. Her role is to help clients get the most out of the SiteSeer platform.

Prior to joining ROIC analytics, SiteSeer’s parent company, in 2013, Kay worked for Boise, Inc., and Albertsons, where she designed and conducted surveys, developed analytical processes, analyzed data, and built dashboards and scorecards for the companies’ human resources departments.

Kay holds a Bachelor of Science in business administration from Walden University. She is based in Boise, Idaho.

<Center><H5>Lance Blick</H5></Center>

Lance Blick

Manager of Client Services

Lance helps clients achieve their goals and make the most of their experience with the SiteSeer software platform. He leads support services and helps build relationships with new clients as part of the business development team.

Prior to joining ROIC analytics, SiteSeer’s parent company, in 2014, Lance spent six years working in small business operations, management, business development, and employee training.

Lance holds Bachelor of Science degrees in business (management and economics) and psychology from Rocky Mountain College. He is based in Boise, Idaho.

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SiteSeer Technologies, LLC

(866) 524-2804