Customer Analysis
Understand your customers.

Executing a growth strategy requires understanding your customers and is key to a successful site location strategy. Whether you start with surveys, loyalty card transactions, mobile phone activity or other third-party data sources, our customer analysis and segmentation services can help you determine who your best customers are, how they live, work, and spend. We’ll also help you decide where you should locate to serve them best.

Run surveys

Run surveys

SiteSeer can help you run one-time or ongoing customer surveys. We’ll work with your team to design a survey questionnaire to collect information like customer locations for mapping, demographics, lifestyles, behaviors, and attitudes. With the data you collect, you can use SiteSeer even more effectively, improving your models and analytics.

Improve the customer and store experience

Improve the customer and store experience

Segment customers by time of day, day of week, spending, visits, and more. The SiteSeer team can help you understand your customers’ experience and their attitudes. Then, you can improve operations and build better models. You’ll also be able to measure store attributes and site characteristics to understand how these factors influence store performance.

Build better trade areas

Build better trade areas

Use SiteSeer to build trade areas by understanding where your customers are traveling from and how they got there, whether by car, public transportation, bicycle or walking. Then, utilize SiteSeer’s built-in trade area rule builder to define accurate trade areas for your new sites.

Try SiteSeer

Schedule a demo to see how SiteSeer can power your retail site selection and community retail recruitment efforts. Create maps, run demographic reports, build models, and choose the best retail sites.